So Mtn Dew just recently released their newest flavor “VOLTAGE,” a flavor ‘charged with Raspberry Citrus and Ginseng,’ and apparently “DEW Drinker Designed.” Being the soda connoisseurs we are, we just had to pick some up and give it a try (it was on sale, too, which didn’t hurt its cause). It kinda tastes like crap. Its like a weird cross between the old Blue Icee and stale cotton candy from the state fair that you forgot bringing home when you were 8 and found the next day in the back of your parents car and ate anyway. It did ignite a bit of a heated discussion between Shanita and Jesse, about what, I don’t know, but we decided it was an adverse effect of too much insanity in one can.
This does, however, bring me to my ‘point.’ First, who lets ‘fans’ design their own type of soda? Has this ever proven to generate a legitimate (and not to mention, actually tolerable) soda? I can’t seem to recall. Every time they (and by ‘they,’ I mean primarily the Pepsi Corp, because they seem to be the only ones who ever do this kinda stuff) attempt anything like this, it always results in an over flavored mesh of things you should probably never simultaneously ingest. Secondly, who are these “Dew Designers.” Was this some sort of online dumping ground for Dew Drinkers to combine their wildest sugar water flavors? Isn’t this the same concept as mixing Kool-Aid packets when you were 7? It seems like the kind of marketing attempt that probably doesn’t ever pan out quite the way they want it to, then they wind up being contractually obligated to at least produce a limited run of some soda flavor they’ll never actually sell enough of to cover the costs of all the marketing money they put behind it, all the while never really accomplishing a goal of connect an audience with the true brand, Mtn Dew, but rather just getting people to participate in a contest to see if they can get some crazy soda flavor actually pushed through.
Either way, this really is just a long rant where I attempt to figure out the mysteries of the Soda Designing world in an effort to understand why we wind up with such things as Mtn Dew’s Code Red, Live Wire, Pitch Black, Baja Blast, Revolution, Supernova and then Pepsi’s ‘Diet Pepsi’ (we all know how crap that is).
Its been a long and wild ride this year for sure. There’s been plenty to get down about and not a lot of positive from the ones in charge. So we here at Sevnthsin partnered with our good friends at Brew to bring a little light to your holiday season.
Keeping with Brew’s wonderful tradition of an inspiring year end video, we also brought a fun and engaging interactive component to the table as well. So head on over to Message of Hope and create your own.
For the past 18 months we here at Sevnthsin have been working with partners Bok Bok Productions to create an artful look at the MN Rollergirls and roller derby as a sport. We followed the team throughout their 2007/2008 Traveling and Home season and filmed every minute of it. The ups, the downs, the big hits and the ejection worthy fights, all caught on film and tracked to some of Minneapolis’ brightest musical acts.
Sneak Peek anyone?
The DVD goes on sale this Saturday, December 13th, at the MN Roy Wilkins as the league begins their Home Team Season. So what better way to say “Happy Holidays” this year than with a DVD full of girl on girl (roller derby) action!
The original piece was packaged simply in a customized Mixa USB cassette tape and fitted with a personalized, junior high-esque note explaining our intention and sharing the opportunity to check out our new site; traditional “Check Yes or No” feature included. The tape held a flash app music player including audio tracks from some of our favorite local bands we so lovingly and thoughtfully put together. The sentiment of the note “Do you want to visit the site? Check Yes or No” linked to the redesigned Sevnthsin.com.
All in all, our little mix tape is a true reflection of us – nostalgic John Cusack lovers with a mean ability to make one awesome play list. This project was all about conveying personality through the showcase of capability …
And now, from us to you, here it is for all to share.
The Minnesota Timberwolves have gone through more changes over the last few years than your Facebook ‘Status.’ They’ve made trades, they’ve acquired free agents, they’ve even gotten new jerseys. So headed into their 20th season, it was time to re-introduce the team to their audience as well as excite a new base. We did just that. By giving the team a presence in both major social media platforms and giving the fans a way to participate by making their own posters/game signs or downloading widgets/desktop wallpapers, the support and fan loyalty will only grow from here.
No one puts on a more entertaining night of athletic entertainment than the MN Rollergirls. So sit back and enjoy the full 2 Minute Trailer for their Winter/Spring Home Season.
And, yes, we DID have fun making these… who wouldn’t!
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for December, 2008.
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