Tuesday, December 9th, 2008
SEVNTHSIN Mixtape
We recently put together a small promo piece to attract the attention of some people who inspire us in hopes to create connections and lead to new business opportunities. Initiated in light of our love of music and as a fond homage to our childhood, the project announced the redesign of our site. We all remember the old days when a good friend or a new girl/boyfriend would put together a mix tape to share something they felt strongly about in a less traditional matter. Well, this is our little heart-felt extension of ourselves to all of you.
The original piece was packaged simply in a customized Mixa USB cassette tape and fitted with a personalized, junior high-esque note explaining our intention and sharing the opportunity to check out our new site; traditional “Check Yes or No” feature included. The tape held a flash app music player including audio tracks from some of our favorite local bands we so lovingly and thoughtfully put together. The sentiment of the note “Do you want to visit the site? Check Yes or No” linked to the redesigned Sevnthsin.com.
All in all, our little mix tape is a true reflection of us – nostalgic John Cusack lovers with a mean ability to make one awesome play list. This project was all about conveying personality through the showcase of capability …
And now, from us to you, here it is for all to share.
SEVNTHSIN PROMO ONLINE on December 9th, 2008 at 1:01 pm
[...] Sevnthsin just posted the mix tape promo project online for everyone to check out. It was used to grab the attention of some people of importance and share a nostalgic message. For more info on the project, check here. [...]
Steve Olson on December 22nd, 2008 at 10:44 am
Wow love the mixtape idea guys! I’m diggin your selection of local music. I’ve been into Solid Gold, Little Man and Mel Gibson and the Pants lately. Check em’ out!