Tuesday, January 6th, 2009
Power to the People?
I’ve been noticing over the past, say, year or two that the concept of empowering the user has become quite prevalent online. You’re seeing it more and more and MORE everywhere you look. Everything from custom artwork generators to video/music mashup creators. With the obvious “sharing” technologies included, the bridge between traditional micro-site marketing and social marketing get blurred and our concept of the ‘web’ is rapidly becoming something new, right before our very eyes. So anyway, what i’m getting at, is an example I saw this morning. Producer/DJ Ghislain Poirier just recently launched an interesting little piece that pushes these ideas all together in a new way of online musical marketing, by allowing fans to remix both his music and the video that accompanies it. Remixing music and remixing videos, independently, have become more common over the past 6 months, but doing both simultaneously, is something rather fresh. Although the concept is simple, the merging of the two pieces into one little micro-site clearly points the way the entire music industry is heading… and its a wide open road for sure.
Even if i’m completely wrong, i still think this is a cool little piece.
Yo Momma on January 6th, 2009 at 6:50 pm
This was wicked! I could hardly stop myself from crushin this guy! Ha! Love the record and playback option too!