Sunday, March 15th, 2009
Facebook Connect hits the iPhone
So one of the big announcements at this year’s SXSW was Facebook’s recent addition of Facebook Connect for the iPhone. Facebook Connect is a way to integrate all of Facebook’s popular sharing/publishing features into Non-Facebook sites, making the sprawl of this massive social network even more massive. So the addition of the technology to the iPhone pretty much solidifies Facebook as the dominant being in the world of social networking (not that we didn’t already know it or see it coming).
I think this is a really big step in the transition we’re seeing in the world of Interactive. Interactive is no longer exclusively ‘the website.’ Especially in today’s world, the addition of a seamless mobile extension of product/experience/brand/whatever only makes your message that much more attainable, and potentially useful to those interacting with it.
So kudos to Facebook for, even as large as they’ve gotten, continuing to look forward and take the steps to be a real leader in innovative technological solutions. Its a bit of a breath of fresh air.
