Wednesday, April 29th, 2009
So I’m sure this is by no means breaking news, as I think its been pretty obvious for the past three years now, and its the biggest argument most large ad agencies/marketing firms have for the use of Social Media, but Wired has a great little article on how Facebook has become a gold mine for Marketers’ looking to hone in on specifically what people are ‘into’ these days.
Lets face it, Facebook, Twitter, (formerly) MySpace, (RIP) Friendster, we’ve all fallen victim to their allure. Its like a drug you just can’t seem to kick. Its the epic quest for constant connection not only to the entire ‘virtual world’ but to the people already know in a ‘non-virtual’ realm. So we talk back and forth about ‘last night’s #LOST episode’ or we ‘Favorite’ Tina Fey or we ‘take a quiz’ that determines what celebrity we most ‘identify’ with. All these little ’social’ activities are pushed to our friends and our friends push things back at us. We’re dumping more information into the machine that we even realize. Now I’m not saying this is a bad thing, its not at all, but what’s happening is we’re creating a brilliant little index that can be sorted through with the greatest of ease. Want to see what the primary Viewing Audience is for Grey’s Anatomy (I know, I watch it… I just HAVE TO KNOW how Izzie’s gonna die)? Easy. Wanna know what people are saying about the new Honda Insight? Even Easier!
So what does this all mean? Well, it means a lot of different things. I think first and foremost its living proof that the concept of how we advertise to an audience has completely changed. It also means that the way we’re gathering the evidence used to tailor or communication methods has completely changed as well. It ALSO means, everything you post can (and probably will) be used by someone to specifically tailor a marketing method to you (or the greater YOU of people who are also ‘just like you’).
Anyway, just another little ramble on how all these amazing little tools we use on a regular basis are starting to become avenues for mining marketing content. Good or Bad, its happening and its changing things (in my opinion) for the better.
More over at Wired:
http://www.wired.com/epicenter/2009/04/your-facebook-profile-makes-marketers-dreams-come-true/
Thursday, April 23rd, 2009
Who will win? Hard to say!
Check out this sweet little augmented reality microsite done by the folks over at Carmichael Lynch and Boffswana for Jack Links.
LivingSasquatch.com
Wednesday, April 22nd, 2009
This week is Fashion Week in Minneapolis. Lots of exciting things are going on, but one we here at Sevnthsin are particularly excited about is “The Walk” by Kerry Riley of Red Shoe Clothing. Some of the City’s top models will be walking the streets of Minneapolis sporting Kerry’s newest collection… and Tap Shoes. Who doesn’t love an afternoon of random model sightings at all your favorite locations.
There are two destinations on the list for today. So if you’re on Hennepin in Uptown, keep your eyes peeled. If you’re looking for something to do around 6pm, be over at the Stone Arch Bridge. The closing reception will be at Cliché on Lyndale at 7pm.
Get more info over at the Red Shoe Blog: http://www.redshoeclothing.com/blog/
Tuesday, April 14th, 2009
We here at Sevnthsin are up for a Webby award with our good friends over at Brew Creative for the Our Message of Hope project. Right now we’re in the lead for the People’s Voice voting and we need your help. The winners will be picked on May 5th, so if you would register/cast your vote sometime between now and then we’d be ever so grateful. You can find the Our Message of Hope project under the Online Video & Film Section in the Video Remixes & Mashups Category.
WEBBY AWARDS – PEOPLE’S VOICE
http://pv.webbyawards.com
Tuesday, April 7th, 2009
Anyone who knows me knows I’ve been a die hard Nine Inch Nails fan since I was about 13 or so. Originally it was the music the brought me in, not the “Hey, I’m a teenager filled with angst and love hearing someone scream about angry things,” it was literally the ingenuity and musical craftsmanship, the exploring of new musical territory, so to speak. So I was hooked early on. Over the years each album continued to amaze in its own respect and I became more connected to the artist than to the music. Now, I’ll be the first to admit, the last few releases haven’t been as mind-blowing as the earlier stuff, from a musical perspective, but from an artistic standpoint, I am still blown away by all the innovative things Trent Reznor is doing with Nine Inch Nails. Whether its releasing music on a flash drive ‘mistakenly left in stall of a Portuguese bathroom,’, releasing footage from the most recent tour via torrent files, or just allowing your fans to download your music Trent Reznor is clearly on the cutting edge of what it means to be a musical artist in today’s ever changing world.
So with all that being said, what new territory is Mr. Reznor exploring? Well, the iPhone app, of course. He’s been tweeting about it all week, as it should be approved any day now, but as this little video on Wired.com today shows, this thing is pretty amazing. Not only does it bring the whole NIN.com social community to a mobile environment, but it brings music downloads, local messaging and so much more. Literally breaking down the walls between the artist, the fans and the community at large. Taking this world of new media and pushing it forward. Really exciting stuff and worth keeping your eye on, even if you’re not a fan of the music, because he’s clearly doing everything right.
Nine Inch Nails iPhone App Extends Reznor’s Innovative Run
Thursday, April 2nd, 2009
The Artcrank Poster Show kicks off this weekend at One On One Bikes. This year’s event promises to be the biggest and best yet, with its second satellite event happening in Denver the following weekend.
So get your calendars marked and we’ll see you at Artcrank! Saturday, April 4th @ 7pm
ArtcrankPosterShow.com
One One One
117 Washington Ave N
Minneapolis, MN
