Tuesday, February 16th, 2010
Design & Technology : Part I
These are interesting times, that’s for sure. Our industry is changing at a lightning pace, which is a good thing, but it often brings about the same discussion that happens every time there’s a drastic change in our industry. That epic philosophical conversation surrounding the preservation of our art form or its bastardization through the advancement of technology. Well believe me, being the type of shop we are, we’re constantly on the forefront of that conversation. So, that leads us to today’s post, which will be one of three posts in a series, about today’s dilemma of gracefully wandering the line between the importance of design practice, striving towards beautiful excellence all while keeping up with the rapid growth of technology and the restrictions they ultimately impose upon your vision. Here we go!
THE IMPORTANCE OF DESIGN
Its both glaringly obvious, yet often undermined by the ever changing landscape, but those that succeed in this technological revolution are those who genuinely believe in the value of the creative solution. Very rarely are people rallied to a cause or become passionate about something because it has a 1GHz thingamajig and an OLED screen. They fall in love with the idea behind it all and the execution that calls to them in a meaningful way. They are drawn to the appealing visuals that grab their eye. They engage with an effective, yet intriguing user interface that makes interacting with an experience unique and inspiring.
THE POWER OF TECHNOLOGY
Its no surprise that technology is clearly dominating our daily lives. The lure of each shiny new gadget and the race to be the first to support it from a creative standpoint is overpowering. Naturally, each new technological advancement brings a whole new set of standards, and in some cases, restrictions that will ultimately be imposed upon anyone entering that realm. The technology can wow us, we can get caught up in the brilliance of each new device and how its breaking new ground or making life so much more amazing.
WALKING THE LINE
That balancing act between pushing the creative solution and accommodating the limitations of whatever the new piece of technology may be is always a tricky rope to walk. It requires not only the commitment to the creative solution, but the constant passion to delve into the unknown with whatever piece of technology that bursts through the doors that week. This is no easy task. It often takes a team of people or a weird hybrid creative nerd who loves artsy films and the hi-tech new cameras they were shot on. But its not impossible, in today’s world, its essential.
Next week we’ll talk more about some specific examples and how we walk the line here at Sevnthsin. Would love to hear stories/see examples of how you’re all accomplishing this balancing act. Send away!
